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May is the Petstock Foundation's National Pet Adoption Month, 'Adopt-a-Buddy!'

Adopt‑a‑Buddy is a simple, joyful way for New Zealanders to change lives.

By adopting a rescue pet, donating to The Petstock Foundation, or taking home a collectable Buddy toy, you directly support our goal to find forever homes for every pet, and to raise $20,000 to help local rescue groups with the resources they need most — from everyday care to vital medical programs. Every dollar raised and animal adopted brings us closer to a future where no pet is left behind.

Join us this May and help create a better future for pets and the people who love them - one Buddy at a time.

Make a donation to the Petstock Foundation

or enter a custom amount

All donations of NZD $5.00+ are tax deductible

Meet Petstock’s 2026 NPAM Ambassador: Melanie Bracewell


Melanie Bracewell is an award-winning New Zealander comedian, writer and presenter who has become a household name in New Zealand and Australia.

Melanie is a dedicated advocate for animal rescue. She is the proud dog mum to her two beloved rescues, Gigi and Charles. She says, “I’m thrilled to support the Petstock Foundation for National Pet Adoption Month. Adoption is very close to my heart. Adopting wouldn’t be possible without rescue charities and volunteers who work tirelessly, and I’m proud to encourage people to support them in any way they can.”


"Please don’t be put off by adoption! There are so many dogs who need homes – and there will be one out there for you.

My hot tip? Read everything about the pet so you can be prepared. Don’t go for a pet just because it will look cute on your Instagram. Make sure your lifestyle supports their needs.

Having a rescue is so rewarding. I love a dog with a backstory! I get to brag that I gave them a better life. Owning a rescue is chic.”


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Buy a Buddy to support rescue pets

It’s more than a cosy keepsake, and more than a toy. 100% of the profits from Buddy toy purchases go to the Petstock Foundation, helping us fund local rescue groups and give more pets the second chance they deserve.

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Find your local Petstock’s Adoption Day 2026


During May, Petstock stores across New Zealand are hosting pop-up adoption events. Ask your local Petstock about their Adoption Day and find your perfect rescue match!



Freya

Freya’s journey began under the shadow of a difficult and isolating start, arriving at the rescue as a stunning Cane Corso who had known little of the world beyond neglect. When a well-meaning attempt to integrate her into a busy home proved too overwhelming for her sensitive nature, she returned to CBBR, where her transformation required immense patience and a slow, steady pace to earn her fragile trust. After months of specialized foster care and dedicated training, she finally found her perfect match: a family in a quiet, rural setting who truly understood her need for routine and space. By the start of the new year, Freya had officially moved into her forever home, proving that with the right environment and a circle of trust, a guarded past doesn't have to define a dog's future.

Pippa & Stanley

After an uncertain start and a long wait for the right home, Pippa’s luck finally changed when a compassionate couple specifically sought out a dog who had been "overlooked." Though she was a quirky "Queen Bee" who needed a very specific companion to match her high-energy attitude, the perfect partner arrived in Stanley—a gentle soul who had spent over 200 days in the pound himself. The pair bonded through a slow, patient introduction process, finding common ground in their shared wariness of strangers and their mutual love for boisterous play. Today, these two former strays are inseparable, spending their days playing "hard out" and living their best lives in a home that finally celebrates their unique spirits.

If you’re not ready to adopt, here’s how you can help

Donate to the Petstock Foundation

Donations help the Petstock Foundation empower a better future for pets and people, supporting 230+ grassroots rescue partners.

Purchase Petstock Foundation Products

Choose foundation products and make every purchase count, supporting the Petstock Foundation and its partners along the way.

Buy a Buddy

Purchase a limited-edition Winter Buddy or Original Buddy dog toy. 100% of profits go to the Petstock Foundation, supporting rescue pets.

Ready to start your adoption journey but need some advice?

Read more about adopting a rescue below

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