Be Frank

Be Frank: Honest, Family-Owned Pet Food from Hawkesbury Valley

At the heart of Be Frank is a simple, powerful belief: your pets are family, and family deserves the truth. Rooted in the lush Hawkesbury Valley, this family-owned business was born from a passion for real nutrition and a weariness of "mystery ingredients." By keeping production local and our standards high, we ensure that every bag of Be Frank dog and cat food delivers the wholesome, farm-to-bowl quality your pets need to thrive. We don’t just make pet food; we share the same high-quality meals with our own furry companions that we offer to yours.

The "Frank" Standard: Transparency You Can Trust

• Honest Ingredients: We believe in "no-nonsense" nutrition. You won't find hidden fillers, artificial colors, or vague "meat by-products" here—just premium proteins and essential vitamins.

• Family-Owned Integrity: Being a family business means we answer to pet parents, not shareholders. Our reputation is built on the health and happiness of your dogs and cats.

• Locally Sourced Goodness: By operating out of the Hawkesbury Valley, we support local quality and maintain a smaller carbon pawprint, ensuring freshness in every batch.

• Nourishment for Every Life Stage: From energetic puppies and curious kittens to wise seniors, our recipes are balanced to support long-term vitality and well-being.

What makes Be Frank different from other pet food brands?

The difference is in our name. We are "Frank" about what goes into our food. While many brands use complex labelling, we focus on transparent sourcing and high-quality ingredients from the Hawkesbury Valley. We prioritize nutritional density over cheap fillers, ensuring your pet gets more value and better health out of every meal.

Is Be Frank pet food suitable for sensitive stomachs?

Yes. Because we avoid artificial additives and common "mystery" fillers, many pet parents find that Be Frank is gentler on their pet's digestion. Our clean-label approach makes it easier for you to know exactly what your pet is eating, which is key for managing food sensitivities.

How do I transition my pet to Be Frank?

To ensure a happy tummy, we recommend a gradual transition over 7 to 10 days. Start by mixing 25% of Be Frank with their current food, slowly increasing the ratio until they are enjoying a 100% honest, nutritious meal.